The Metrics That Count...

Helping authors navigate the business side of craft

We know what they are, but I’m going to say something that reinforces it.

First, it’s not just one metric. There are several that go together.

Most people are focused on sales. It’s an excellent metric. It tells you straight up if you’ve succeeded or not. More or less. The more part is if you have a lot - but there’s a trap in that. More sales is good. …