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Fiona Tarr's avatar

Learnt this one in retail years ago. No point putting a winter wetsuit on sale in summer. No one is looking for one, even a really, really super duper cheap one.

Author Unleashed / Robert Ryan's avatar

Exactly! You have to go with the tide, whatever it is, rather than against it. I like the very simple signs your sometimes see at servos or bakeries though. “Hot food and cold drinks.” They’re trying to hedge their bets, and one or the other is always going to sound appealing 😊